How to Build a Brand on Pinterest

You’ve heard that having a Pinterest account might be good for your brand, but so far you feel like you’ve been doing nothing but wasting your time.

You’re not sure what to do or how to reach your ideal audience on Pinterest so you can grow your website traffic and book more clients. You’re starting to wonder if Pinterest is even worth all the effort.

In this video below I share my top four tips for how to build a brand on Pinterest.

In summary:

1. Boost your presence on Pinterest by sharing pin worthy graphics. 
Studies show that vertical graphics perform the highest on Pinterest. Also, you want to keep your pins in the 2:3 ratio, which is around 600 pixels wide by 900 pixels tall. This size allows viewers to see your whole pin above the fold of the screen. And with high quality pins, the greater the chance that other people will repin your content.

2. Join group boards to increase your reach. 
Group boards are boards on Pinterest that many people collaborate on, usually with pins that all relate to specific topic. A great place to find group boards relevant to your industry is the website pingroupie.com. When you’re looking for a group board to join, you want to make sure that these boards are active with a high number of repins so that your content will be also be repinned.

3. Streamline your Pinterest strategy with software like Tailwind App and Boardbooster
With this software you will be able to schedule pins in advance, clean up your boards by removing underperforming pins and find the best time for you to pin for your audience. Which will really help you save time in the long run.

4. Optimize your Pinterest descriptions for SEO. 
Pinterest is another form of a search engine like Google and YouTube, so when you use keywords in your board names and pin descriptions the greater the chance you’ll show up in organic searches. Which means the more likely people will encounter your brand and click through to your profile and your website.

I want to hear from you! What do you struggle with when it comes to building a brand on Pinterest? Tell me in the comments below!

Branding, SocialHolly Meyer