How to Rock Your Brand Like a Boss
If you’re a creative entrepreneur, you’ve heard of the term “brand” before. But do you really know what it means? Your brand is much more than a logo. It’s your voice, imagery and tone. It’s the overall feeling your customer/client/reader experiences whenever they come in contact with you. This encompasses your website, social media feeds, business card, newsletters and customer service.
Whether you're just starting out or you’ve been a girlboss for years, having a solid brand is imperative if you want to take your business to the next level. The truth is, every market is saturated. It’s your unique brand that will set you apart from others in the same industry. People will connect with you based on the values you share and the content you create.
So how do you rock your brand like a boss?
It’s simple! Get clear on your heart mission. Your heart mission is a statement that identifies who you are, what you do, why you do it and how you do it. This will serve as your “home base” whenever you are facing any business decisions. Curating your Instagram feed, writing blog posts and deciding the layout of your print collateral will be much easier when you have a guideline to fall back on. As your brand grows, your heart mission may change. Revise your statement whenever necessary to make sure your business goals are being met.
Here’s an example of a mission statement that shines:
“We were founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses."
Any guesses who this is? If you said Warby Parker, you’re right! I love the phrase, “rebellious spirit.” Show off your personality in your heart mission and use adjectives that make sense to you and your target audience.
Now, it might be time to give yourself a brand heart check if...
• You’re tired of attracting the wrong clients/customer/readers.
• You feel self-conscious whenever you hand your business card out.
• You have a high unsubscribe rate from your newsletter.
• Your social media following is stagnant.
• Your brand doesn’t feel like you anymore.
If any of the above statements sound familiar, don’t fret! Finding your brand’s true identity is a lot easier than you think. It just requires a little bit of heart searching. Click to download your free brand heart check worksheet. You’ll receive immediate steps to take action and seriously rock your business like a BOSS!
Today is the day! The day you let your self-doubt fall to the floor and you give fear a roundhouse kick to the face. This is the day you realign your brand to your heart mission.
Didn’t you know that you’ll never be like the rest of them, darling? And that’s what makes you incredible.
Click to tweet
What are some areas where your brand is succeeding and where does your brand need some work? Let me know in the comments below or come talk to me on social media!