How to Make Smart Investments in Your Business
Let’s talk investments, baby! I’ll be honest, I used to think making investments only meant I needed to put my money into a house or a 401k. Don’t get me wrong, those are both good things to spend money on. However, there are many other ways you can make investments in your life and business. It can be as simple as investing in a healthier lifestyle by drinking more water and going outside for more walks. It can also look like investing in a course or class that will help you master a new skill.
When you invest in yourself, you’re telling yourself that you’re worthy.
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And my friend, you ARE worthy. Your passion is worth pursuing and your happiness is worth exploring. What do you have to lose?
I’m sure you’ve heard the phrase, “in order to make money you must spend money.” I hate to break it to you, but it’s true. My first few months in business I thought I had it all together. I mean, I’m a designer so of course my website looked flawless. Right? Wrong. Here are a few of my smartest business investments to date:
In my early months, I didn’t have much experience owning a business and I didn’t have enough money to hire a professional photographer. My first website images were selfies and flat lay photos that I took with my phone. I picked random flowers from my backyard. I couldn’t even tell you what kind they were! I remember posting a blog post about my Stitch Fix box with grainy photos of my outfits taken in the bad lighting of my living room. (I’ve come a long way since then!) Finally, I came to the realization that my website needed bright, clean photos to make me appear legitimate. I hired a product photographer, met up with a portrait photographer and the rest is history. And you know what? I earned my money back right away! My new photos created trust with potential clients and I booked more projects than ever before.
No one ever tells you that solopreneurship is the hardest thing you’ll ever do! And if they do, you never listen. Your family and friends support your journey, but no one “gets” your passion. You know you need to meet likeminded people to provide emotional support in your business. My career changed forever (for the better) when I attended my first conference – the Making Things Happen Intensive in 2013. My business wasn't even launched yet, it was merely an idea. The biggest takeaway from that experience is that I am not alone in entrepreneurship! I feared that I was too young, not experienced enough and not talented enough. Many of the other attendees shared similar fears or other fears that hindered their ability to move forward with their dreams. I walked away with many friends from those two days, and even some clients!
I’ve always wondered if I should get my master’s degree. But I don’t think there’s one degree that encompasses all of my areas of interest! Plus, I think four years of college was enough for me. Instead of another degree, I’ve decided to invest in online courses to learn new skills. There are many experts out there, in every industry under the sun, sharing their juiciest secrets. And an online course for a couple of benjamins is A LOT less expensive than a degree that costs thousands of dollars. I try to find courses that not only help me conquer a new technique, but provide a solid return on investment. To date, the course that has provided the most ROI for me has been Wham Bam Instagram* by Caitlin Bacher. I’ve taken another Instagram course before but didn’t see any success. Within days of implementing techniques learned from Caitlin, I grew my Instagram following, my audience engagement increased and I booked a client!
What are your best investments in business and in life? What do you hope to invest in? Tell me in the comments below!
(*In honor of transparency, when you purchase Wham Bam Instagram using this link I will receive a fraction of the the sale. I truly find this course valuable and would recommend it even if I wasn’t affiliated. Your purchase helps me bring more valuable content to Holly Meyer Design).