The Only Business Metric You Need to Measure
As an blogger and entrepreneur, numbers are a constant battle. “Learn how to grow your Facebook group by 800 a day!”, “Earn thousands of email leads in a month!” and “How I made $100,000 in 6 months." We’re continuously strategizing ways to increase our Instagram following, our blog’s page views, our list subscribers and even our income. We compare our meek numbers to others in our industry – people with multiple four and five figure numbers. And then we feel small when we don’t measure up.
I’ve totally been there! And let’s be honest, I’m still there most days. I literally posted in a Facebook group not too long ago about how excited I was to reach 1K followers on Instagram but was confused as to why my growth has dwindled. I desperately typed “HALP!” because I wanted to reach that next milestone quickly in order to have a “legit” online presence. But friends, I want to let you in on something...
Your success is NOT determined by the amount of digits in your bank account, the amount of likes or hearts your latest social media post receives, the amount of clients you book or the retweets on your blog post. Don’t get me wrong, those numbers are valuable to a certain extent but you can’t take any of it with you when you leave this earth.
THE ONLY METRIC THAT MATTERS IN BUSINESS IS THE AMOUNT OF LIVES YOU'RE ABLE TO POSITIVELY IMPACT.
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What’s the point of chasing numbers if no one is receiving true value from your product, service or content? Sure, you can leverage your expertise to 5,000+ list subscribers but is anyone even reading your email? My small but mighty list actually has a higher open rate than the industry standard!
In my book, if you have changed the world for ONE person then you have changed the world. Maybe the one person you have influenced is yourself! You are EXACTLY where you need to be with the skills capable of making great things happen.
LET'S BE WORLD CHANGERS, NOT NUMBER CHASERS.
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Have you ever struggled with number comparison? How did it make you feel? What have you done to overcome? Let me know in the comments below!