What Are Brand Guidelines?

You’ve heard the term “brand guidelines” before, but you’re not quite sure what they are, why you need them or why they’re important for your brand.

In the video below, I'll be defining brand guidelines, talking about why they’re crucial for your brand and what you need to include in your own brand guidelines.

in summary:

Brand guidelines are a file or document that lists out and displays all of the elements that make up your brand.

Guidelines like this are crucial for your brand because it helps you stay consistent with all your brand content and graphics.

If you’re ever stuck when it comes to creating new content for your brand like marketing materials, product shoots, promo and launch graphics you can refer back to your brand guidelines to remind yourself of the elements you need to include in order to stay cohesive with your existing brand graphics and photos.

Brand guidelines are especially useful if you have team members like a virtual assistant or social media manager that create your graphics for you. This way, no matter what they create you know everything will be cohesive.

What should you include in your brand guidelines?

The brand guidelines I create for my clients typically include: a primary logo, color palette, alternate logos + submarks as well as brand patterns and font specifications.

You can also include more information about your brand fonts like font style, weight, size, and letter spacing.

If you want to take it a step further, you can even include brand photography as well as a section for brand vocabulary and copywriting standards.

Now, I want to hear from you!

Do you have any questions about brand guidelines? Leave a comment below and let me know!

 

7 Brand Improvements to Attract More Clients

grab your free cheat sheet!
 

 
BrandingHolly Meyer