Why is Branding Important?
You have likely heard the words before, “You need to have strong branding” or “You need to have consistent branding.” Or even “you need to have branding that looks polished and professional.”
But you may be thinking yourself, “Why is branding important? Why can’t I just do whatever I feel like doing?” In the video below I share my top five reasons why branding is important for your business.
1. Branding informs your audience about what they can expect from you.
Your brand voice and visuals set the tone every time you communicate with your audience. And with clear and consistent branding, your audience will know exactly what they’ll get each time they encounter you.
2. Branding increases your value.
Your service or product that you sell already has a tangible value. Strong branding adds even more benefits to the end result. Think of brands like Starbucks or Apple. You don’t just get a cup of coffee when you order from Starbucks, you don’t just get a smartphone when you buy an iPhone. You get a piece of culture unlike any other because these brands are intentional about everything they do.
3. Branding gives you the power to stand out.
In today’s world, online entrepreneurship is growing at a rapid rate. Which means your industry is becoming increasingly saturated. When your unique branding represents your distinct story and personality, you’ll be more noticeable in a crowded online space.
4. Branding boosts your recognition.
When you have a consistent brand voice and visuals across all your online channels, people will notice your brand more and more. Consist branding helps you stay at the top of everyone’s mind whenever they need what it is you provide, or whenever one of their friends asks them for a recommendation.
5. Branding promotes trust.
Polished and professional branding helps you appear legitimate, and when you appear legitimate your audience is more likely to trust you. And when your audience trusts you, they’re a million times more likely to book your service or buy your product.
I want to hear from you! What is your biggest question when it comes to branding your business? Tell me in the comments below! I’d love to know how I can support you as you grow your brand.