What You Need to Know Before Hiring a Graphic Designer

You’re working hard on your biz to make things happen. You’re staying awake until the wee hours in the morning, trying to piece together the perfect website. You don’t really have time to learn the ins and outs of WordPress or Squarespace, but you like to believe you can do everything. You’re scouring the internet for the best font for your logo. You’ve tried a million different typefaces, but nothing feels right. Are you tired of DIY design? Girl, it’s time to think about hiring a professional graphic or web designer to take your biz to the next level! These designers are experienced in translating your heart and personality into visuals that attract your dream client and grow your biz.

Before you take the plunge and hire help, check out these five things to do before inquiring about design services. (Your future designer will LOVE you forever and ever!)

  1. Be clear on your heart mission and dream client.
    Your designer isn’t a mind reader! It’s impossible for a designer to create a successful brand or website without knowing who it is you’re serving and what you believe. Plus, it’ll only cost you more money in the long run. If you brand or build a website before you have these things clarified, you’ll quickly outgrow your design and need ANOTHER new brand and website. Save those hard-earned dollars and do your biz homework prior to hiring a designer so you can have one amazing design that will last for years to come.
  2. Know your biz goals.
    Again, it’s helpful if you know exactly what it is you want your brand and/or website to accomplish. Do you want more clients/customers/readers? Are you expanding your services or locations? Are you trying to appeal to an audience that is more high end? Do you want your website to be more user friendly? Your biz goals will directly reflect the outcome of your design.
  3. Have a realistic idea of your budget + timeline.
    Before you hire a designer, take a look at your budget and calendar. In other words, don’t expect to receive an elaborate website in two weeks on a $100 budget. You get what you pay for! It’s also not helpful to have NO timeline. Saying “whenever you get to it” is not beneficial to you or the designer. In that case, the designer likely has other commitments and will continue to put your project on the back burner. Who knows when your project will be completed?
  4. Curate an inspiration board.
    Be open and honest about what you like and dislike. Do you have any brands or websites you admire? Make a list of links. Create a secret Pinterest board and send it to your designer. This will give them a better understanding of your personal style.
  5. Gather materials needed for your project.
    Pull together copywriting, photos and graphics you want on your new site. Create folders in Dropbox or Google Drive for each page and upload the images you want displayed. You’ll save your designer precious time because they won’t have to hunt down the content for you. Plus, you’ll have better control of what on your new site.

Be sure to research any potential designers to make sure they’ll be a good fit. Do they have a similar style to your taste and do they have the skills to produce what you want and need?

Are you ready to work with a brand or website designer? Let's talk! Branding + website designs are my jam. I'm passionate about helping female creative entrepreneurs tell their story in a visual way. I've been designing ever since I laid paws on my first computer at age seven, so I guess you could say I know a thing or two.

Have you worked with a designer before? What has helped make your working relationship seamless? Let me know in the comment section below!

Branding, Design, WebHolly Meyer