How to Use Your Brand Colors for Print and Web

Have you ever uploaded an image or graphic to your website only to find that the colors look dull and muted, unlike the bright colors you see when you preview them on your desktop?

There’s a good chance that your image or graphic is accidentally using the CMYK color profile.

What is CMYK and when should you use it? And what about this RGB you hear about?

In the video below I’ll be discussing what the difference is between CMYK and RGB.

In Summary:

CMYK is an acronym for Cyan, Magenta, Yellow and Key Black.

The CMYK color profile is best used for print projects because cyan, magenta, yellow and key black all mix together in various amounts to produce thousands and thousands of different shades and hues on paper.

Adding LESS ink in CMYK results in lighter colors and adding MORE ink in CMYK results in darker colors.

RGB is an acronym for Red, Green and Blue.

The RGB color profile is best used for final artwork that is intended to be viewed on a computer screen or digital device. Think website banners, site icons, social media graphics, etc.

The HIGHER the color values in RGB mode, the brighter the colors appear. And the LOWER the color values in RGB, the darker the colors appear.

Have an image in CMYK and need to convert it to RGB?
Open up the file in Adobe Photoshop, navigate to “Image”, select “RGB Color”, save your file and re-upload to the web. That should clear up any color issues you have been experiencing online!

Before you export any new artwork, make sure to double check your color profile. Remember, CMYK is for print and RGB is for web.

Now, I want to hear from you! Do you have any other questions about CMYK or RGB color profiles? Leave a comment below and tell me all about it!

DesignHolly Meyer