Why You Need to Make Connections in Business

Entrepreneurship is not an easy road by any means. As you may know, working for yourself is one of the hardest things you may ever do. Especially for solopreneurs, the road can seem lonely and impossible most, if not all, of the time. 

The best cure I've found for all of the anxiety-ridden moments of this journey is making personal connections with women who are going through the same struggles as me. I spoke a while back about the importance of finding others who “get” your journey and the importance of having other biz buddies in your girlboss squadBut take it one step further. Beyond social media, beyond email and beyond text messages. Actually getting on Skype or FaceTime (and in person if proximity allows).

These days, social media is ever evolving. I find this to both be a blessing and a curse. It’s a blessing because we have the ability to connect with people all over the world, but social media can be a curse because it causes us to lose the joys of face-to-face interaction. It’s easy to get all of our social interaction from our smartphones and laptops. But there’s only so much you can get to know about a person online.

All the tweets, pings, hearts, likes, loves and grams can’t replace human interaction.

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How do you make connections in business?

1. Conferences

Get out from behind your tech screen and get your learning on! The first business friends I made were at the first conference I attended. Share accommodations with a fellow attendee and find time to get coffee before or dinner after the day’s sessions.

2. Meetups

Find a local group in your area related to your industry. Check out sites like MeetUp.com. If there isn’t a meet up that currently exists, start your own! Band the entrepreneurs in your area together for some coffee and conversations about business. Other groups to check out include: Tuesdays Together, Creative Mornings and Pursuit Gatherings.

2. Masterminds

My business changed for the better when I become a part of a mastermind group! A mastermind is a group of other entrepreneurs who share their goals, victories and struggles and keep each other accountable in their business. This often looks like weekly or monthly video calls or meet ups. You can find your mastermind online, or through local networking events.

3. Mentoring

Another valuable relationship in business is mentoring. A mentor is someone who is able to bring out parts of you that you didn’t know where there. Mentors are usually people that are a few steps ahead of you in business. They’re able to share their experiences and help guide you through the life of entrepreneurship. Mentoring relationships can form naturally or grow from coaching-client relationships.

I encourage you to reach out to someone in a Facebook group, on Twitter, on Instagram or wherever you find yourself online to get to know that person on a deeper level. Share your struggles and victories. Get vulnerable and watch your relationship grow!

How are you making personal connections in your business and life? Let me know in the comments below.

BusinessHolly Meyer