Top Tips for How to Brand Your Website
You’re growing your brand online and you know that your website is one of the most important assets for your business. But you don’t consider yourself a web designer and you’re not quite sure how to take the first steps to make your website reflect your brand.
You might not yet be at a place in your business where you can hire a professional website designer. So, what can you do in the meantime to brand your website?
In the video below I’ll be sharing my top tips for how to brand your website.
1. The easiest and quickest way to brand your website is with fonts and colors.
Choose 2-3 fonts that best represent your visual brand, as well as up to 3 dominant colors. If you use more than 3 fonts and 3 dominant colors you run the risk of your website appearing chaotic which will only turn away viewers. And the goal here is to keep viewers on your website.
2. Another easy way to brand your website is with photography.
You can communicate so much with an image. As they say, a picture is worth a thousand words. With brand photography, especially custom photography, you can use various props, outfits, textures and again colors that reflect your unique brand.
3. You can also use copywriting to brand your website.
You’re obviously going to have text on your website so people will know more about you, your service or product and how they can contact you. So use vocabulary in your copywriting that best represents your brand voice and personality.
4. Use a custom domain name to brand your website.
There’s a growing list of domain suffixes that can really make your website stand out. For example, if you’re a photographer you can have a domain that is “Your business name DOT photography.” Or if you’re an interior designer, you can have a domain name that is “Your business name DOT design.” This extra touch will help your brand stand out from other brands with websites that use a common suffix like .com .co or .net.
I want to hear from you! What do you struggle with when it comes to branding your website? Tell me in the comments below!