How to Create a Mood Board for Your Brand


You want to streamline your brand and create some kind of visual consistency.

You’ve been pumping out projects and creating content left and right, but not everything has been visually cohesive.

You’re not sure where to begin in order to get that consistent brand you so desperately desire.

A mood board could be just what you need to get your brand headed in the right direction!

In the video below I’ll be talking all about what mood boards are, why you need one and how to create a mood board for your brand.

in summary:

A mood board is an arrangement of images, text, colors and other visual elements that reflect a particular style or concept.

A mood board enables you to have a clear vision in mind as you work on your brand or any sort of creative project.

Mood boards are perfect if you’re working with a team member or contracting work from someone like a brand designer because everyone will have a clear understanding of your visual style and tone.

A lot of times I find that my brand design clients have difficulty verbalizing their aesthetic, and mood boards are an excellent way to capture the style and tone of their brand without saying any words. As they say, a picture is worth a thousand words!

Some types of content to add to your mood board include home decor, architecture, fashion outfits, logo designs, color palettes, etc. Whatever you come across that gets you super excited and makes you think "Oh my goodness, I totally love this! This is exactly what I was envisioning!"

Think outside the box and add your own photos, scans of your favorite textiles, add any magazine clippings, etc.

Take it a step further and create a digital collage in a program like Adobe Photoshop or you can even make a physical mood board by creating a good old-fashioned collage with paper, glue and poster board.

Mix it up and add images from a variety of categories to accurately capture your style.

That covers it for how to create a mood board!

Now, I want to hear from you! Do you have any more questions about how to create a mood board? 

Leave a comment below and let me know!

BrandingHolly Meyer