How to Cultivate a Unique Brand
How do you feel about your current brand? Is your brand is a true reflection of yourself? Here are a few tips to make sure your brand is authentic to who you are:
- Take a look at your wardrobe. What colors and patterns do you see?
- Have a Pinterest party! Take a look at your favorite pins. What common elements are there?
- Write down your story. What life events are most meaningful to you?
This is the exact formula I used when cultivating my brand. When I did all of these things, I found that I love:
- Black & Gold - to me, these colors represent nostalgia. Colors that will never go out of style.
- Cats - I'm a cat lady through and through. My first cat, Pocahontas, came into my life when I was five years old and since then I haven't met a feline I didn't like. I had a slight obsession with The Lion King when it first came out, and I still remember seeing that movie in the theater around the same age. Today, you'll find me using the hashtag #journeytoroar and you may receive my Roar Letters - a weekly email about business tips and tricks.
- Polka Dots - These represent my life dots, the moments in time that make me who I am. I have quite a few wardrobe pieces with this pattern.
- Ampersands - My favorite typographic character and a reminder of John 1:14. "& the Word was made flesh, & dwelt among us, (& we behind his glory, the glory as of the only begotten of the Father,) full of grace & truth."
- Feathers - My alma mater's mascot is the angel. Feathers also remind me of Isaiah 40:41, "Those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."
Once you bring all the different elements together, you will have a brand that is truly unique and authentic to your story.