How to Know It's Time for a Rebrand
As a business owner, you know the importance of a stellar first impression. One of the best ways you can set yourself apart in a crowded industry is with a unique brand name and consistent visuals that reflect your heart and personality.
But you’re starting to feel a disconnect within your brand. Are you just experiencing brand boredom, chasing shiny object syndrome or is it truly time for you to rebrand?
In the video below I discuss the clues that tell you it’s time to start thinking about rebranding your business.
You just saw the latest design trend, the new Pantone Color of the Year and you just noticed there’s an up and coming business in your industry. Suddenly you want to revamp everything about your business.
Let me tell you, as a designer – it’s a daily struggle for me! I constantly want to make updates to my brand. But just because you’re bored or you no longer like your logo doesn’t mean it’s the right time for you to rebrand.
So, when is it the right time to think about rebranding your business?
1. Your target market has changed.
You’ve recently expanded or moved your business to a new location. Or perhaps you're seeking to attract a higher end client. Or maybe you’re targeting a different type of client entirely. For example, you once catered to virtual assistants, but now you want to reach business coaches. If this sounds like you, it’s wise to revise your visual brand and possibly even your brand name to reflect this new change in your business.
2. You’ve altered existed services or added new offerings.
Maybe you currently offer wedding photography, but you want to branch out into newborn or senior sessions. If your business is named, “Elegant Wedding Photography”, new parents and parents of high schoolers wouldn’t think twice to hire you to take photos of their children. Your brand name needs to represent every service you provide.
3. Your current branding isn’t a true reflection of your heart mission.
You invested in branding when you first started out in business, but since then you’ve evolved and matured. Or maybe you’re a solopreneur who is hiring a team for the first time. You decided you want your brand to be bigger than yourself so you can pass the torch when you’re ready for retirement. It’s important that your branding connects with your mission and objectives.
4. It’s been too long since you last rebranded.
Does your current branding feel so 2013? Sure, “Blurred Lines” is still a catchy song but your brand may not be. If your brand followed any trends from the past decade, it’s time to consider timeless branding that will last through the years. And, you’ll end up getting more bang for your buck because you won’t have to rebrand every season.
5. You want your brand to become your name.
Three years ago you agonized over the catchiest name for your blog. “Oak + Willow” served you well, but now you want your audience to know who you are as a person. Naming your business after yourself is one of the best ways to truly get personal with your audience. Especially if you have an uncommon name and you’re not just another “Jane Smith.” (Apologies to any Jane Smiths reading this… your name is absolutely beautiful!)
Do find yourself nodding along with any of these five clues right now? If so, it’s time to start taking action on rebranding your business! If not, then I encourage you to put this dream on the back burner for a while until a rebrand makes better sense for you.
Now, I want to hear from you! What are your biggest questions when it comes to rebranding your business? Tell me all about it in the comments below! I'd love to know how I can support you as you grow your brand.