How to Stand Out in a Saturated Industry

Scaling a blog or business in a saturated industry can be frustrating. You’ve suddenly become aware of at least fifty other people doing the same thing you’re doing and reaching the same people you want to reach. You start to tell yourself, “Why should I even bother?” Trust me, I’ve been there.

So, how do you stand out in a saturated industry?

Your brand stands out when you have an intentional message that connects.
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When I first started Holly Meyer Design toward the end of 2013, I was just following trends. I was consumed with Instagram feeds that showcased bright white desktops with hot pink and gold Kate Spade items. I thought that is what I had to be, too. I even used certain colloquials in my brand messaging because that’s what I saw and what I thought people wanted. But none of that was me. I never uttered those colloquials in real life and neither did my clients.

Quickly, I realized that wasn’t working for me. I wasn’t able to scale my business like I wanted because I wasn’t standing out. I blended in with the crowd. Those colors, pretty decor and phrases work for other brands. but not for Holly Meyer Design. I knew it was time to get real with myself. Of course, at the same time I was on the brink of turning 25 so the whole thing felt like a personal quarter-life crisis. It was rough.

I knew I was meant for something more, but I didn’t know what my brand’s purpose was. I went through a journey of self-discovery as I looked back on my story from the beginning to where I was in present time. During that time I was staying at my childhood home and the house was on the market… a very emotional time, but necessary for my journey.

What I’ve learned throughout the process is that...

Your story matters. Your voice matters. You are the only you there is.
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I still use gold in my branding, but only because it connects with my journey. And I love my Kate Spade planner because it’s covered in my brand patterns - bold stripes and polka dots. Instead of hot pink, I’ve opted for blush because it’s much more representative of my personality. There’s a difference between making choices because you see everyone else doing it, or making choices based on what’s true to you and your story.

Life is too short to play small. Dare to wildly pursue an intentional life and business.
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Over to you! What do you think makes a brand stand out in a crowded market? How do you make a decision to buy from one brand or another? Tell me in the comments below!

BrandingHolly Meyer